Digital Design
thriftcon. — Brand Identity
A concept brand redesign for thriftcon., a NYC thrift convention: tote bags, buttons, tees and an admission ticket.
A concept brand redesign for thriftcon., built around a bold italic wordmark, thrift-store red and distressed "sold out" stamp textures. The self-initiated system extends across canvas totes, pin-back buttons, receipt-style tees and a letterpress admission ticket.
Objective
Conceptualize a cohesive identity for thriftcon. that feels like a vintage thrift find: playful, tactile and unmistakably New York.
Concept
Receipts, price tags, stamps and tickets became the visual language. Red ink and worn textures give each piece a second-hand, one-of-a-kind character.
Outcome
A unified merchandise and event collection: totes, buttons, tees and a general admission ticket.