Digital Design
L.A. Colors Fro-Yo Lip Balm — Packaging
A concept packaging redesign for L.A. Colors Fro-Yo Lip Balm: softer, more fun and more elegant at retail.
A concept packaging redesign for L.A. Colors Fro-Yo Lip Balm. The carton was rebuilt around watercolor stripe flavors — strawberry, mint and cotton candy — a cream label panel with an editorial serif lockup, script flavor names and hand-drawn fruit and candy illustrations. The result turns an everyday lip balm into a playful fro-yo shop treat while keeping the shelf presence clean and premium.
Objective
Redesign the Fro-Yo Lip Balm carton to feel more fun and elegant, with a clearer flavor story and a boutique, giftable look.
Concept
Nostalgic fro-yo shop cues in a minimal frame: pastel watercolor stripes, warm cream panels, serif type and soft script accents, with everything boxed into a tidy rounded label.
Outcome
A three-flavor packaging system with full dieline artwork, ingredient and story panels, and box mockups.