Digital Design
Melanie Martinez — "Hades" Vinyl
A concept vinyl redesign for Melanie Martinez's "Hades": distressed paper sleeves, ornamental wordmark and a full gatefold.
A concept redesign of Melanie Martinez's "Hades" as a full vinyl package: front and back sleeve art, an ornate hand-lettered wordmark, ink-splattered parchment texture, a hand-labeled tracklist, two custom record labels (filigree "MM" monogram and a symbolic text label) and a five-panel gatefold inner with lyrics, credits, a lo-fi portrait and a kiss-marked "goodbye crybaby..." insert.
Objective
Reimagine "Hades" as a tactile, collectible vinyl object that balances delicate ornament with grunge: elegant lettering on worn, aged paper.
Concept
Worn paper, ink splatter and ornate calligraphy meet glitch-age lyric panels and a lipstick-stained envelope insert, turning the album into something intimate and slightly sinister.
Outcome
A complete vinyl system: front and back sleeves, inner gatefold, two record labels and a bonus insert.